“The Architect of the New BJP: How Narendra Fashion Transformed The Party,” slated for release on Monday, is written by veteran journalist Ajay Singh, currently the president’s press secretary. Ram Nath Kovind.
Published by Penguin Random House India (PRHI), the book tells how Modi PM and his “unparalleled organizational skills” paved the way for his rise in the party and transformed the Bharatiya Janata Party (BJP) into “the election-winning machine it is today”.
“It is naively assumed that his rise (of Modi) has only to do with Hindutva as well as economic development – often referred to as ‘Moditva’. But this view ignores the methods he deployed to broaden the base of his organization, the BJP, and helped connect him with more and more people,” the author writes in the book.
“His methods are often old textbook methods, applied with more tenacity and conviction, and even his rivals have begun to imitate his innovations, albeit unwittingly,” he added.
It reveals Modi’s lesser-known contributions, including his relief work as a RSS pracharak during the Machchhu Dam crisis in Gujarat in 1979 – which brought a welcome change in people’s perception towards the organization – and its instrumental role in the BJP’s victory over the Ahmedabad Municipal Corporation (AMC) in 1987, the same year he joined the saffron party.
Based on in-depth interviews with numerous party workers, leaders and observers, according to the editors, the book uses extensive research and concrete examples to explain how the BJP has transformed itself over the decades.
The preface of the book is written by an American academician walter andersenco-author of “The RSS: A View to the Inside” (2018) and “The Brotherhood in Saffron: The Rashtriya Swayamsevak Sangh and Hindu Revivalism” (1987).
“…Unlike so many studies of Modi, this is not a book that relies almost exclusively on news reports and quotes. Nor does it have an agenda primarily aimed at condemning or for rent,” he wrote in his description. of the book.