Head of Digital Employment, Johannesburg

job description

A leading healthcare company is looking for a Digital Marketing Manager who will be responsible for planning, developing, implementing and managing the overall digital marketing strategy.

Additionally, you will be responsible for managing, guiding and training digital marketers and other team positions.

The ideal candidate must have experience and a strong passion for digital technologies and for using different digital marketing channels.

Key Performance Areas (Core, Core Responsibilities – Job Results)

• Build, plan and implement the overall digital marketing strategy
• Manage Strategy
• Collaborate with the extended marketing team to align communication strategies and tactics.
• Develop, lead and manage the digital marketing team
• Stay up to date with the latest technologies and best practices
• Manage and oversee various digital marketing channels
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget
• Oversee all company social media accounts
• Measure and manage online content
• Analyze SEO, Google Analytics, and social media analytics to provide data-enriched recommendations to drive brand strategies and maximize ROI
• Develop attribution models to support future campaign decisions
• Research the competition, study benchmarks and provide suggestions for improvement

Minimum requirements
Experience

• Five years of experience as a digital marketing manager
• 10 years of experience in developing and implementing digital marketing strategies
• 5-10 years of hands-on experience with SEO, Google Analytics, and social media analytics tools and resources

Physical skills/competences

• In-depth knowledge of SEM digital marketing channels and social media
• Good knowledge and experience of online marketing tools and best practices
• Basic knowledge of web design procedures
• Sense of belonging and pride in your performance and its impact on Austell’s success
• Critical thinking and problem solving skills
• team player
• Good time management skills
• Great interpersonal and communication skills

Terms

• digital marketing
• Digital strategy
• Search Engine Optimization (SEO)
• Social networks
• Search Engine Marketing (SEM)

Posted 24 Feb. 13:25, Closing date March 26